Bathing Nude

Few years ago an Indian Army Officer undergoing a course at Canadian Forces College, Toronto came over for dinner.  During our conversation he said that one evening he walked into the sauna in the gym to find the Commandant, a General, sitting nude, enquiring his welfare.  He said that he felt a bit embarrassed to face a nude General.  I asked “That means you are surely not an ex-NDA (National Defence Academy)?” And I was dead right.

Bathrooms at the NDA are all open ones with neither any cubicles nor any shower curtains.  There are only shower heads, all in a row.  It is mandatory for all cadets to shower before breakfast and in the evening after games.  As time is always at a premium for any military cadet, the ritual had to be as short as possible, with many waiting in queue – hence an elaborate bath was near impossible.  The highlight of the bath was not its brevity, but by tradition implicitly enforced by the seniors, the cadets are not allowed to wear any clothing – it’s all nude and pretty natural. `

I cannot really say with any great emphasis that bathing nude is hygienically a huge plus as compared to bathing with a small brief on. However, it is more than a century old tradition in many military training institutions the world over. The open shower system meant that a large number of cadets could use the facility within the limited duration of time available.

To my mind, bathing nude has two distinct advantages. It helps one to overcome one’s inhibitions about being nude in the presence of others thereby developing a sort of self confidence about one’s own being and physique. When one learns to overcome this pretty strong inhibition, one automatically develops the capability overcome a lot of other inhibitions of less intensity.  The second is that with everyone down to his skin it builds a sort of camaraderie with the fellow trainees.

There is no awkwardness, nobody made any stupid dick jokes and nobody stared. There was just complete utopian nonchalance about the whole thing as cadets from all regions, religions, castes and creeds bathed under the same shower. In everyone’s consciousness he was down to mother earth, a sort of nude common denominator. The act was indeed a great leveler.  The common Indian mentality is that public nudity is obscene and vulgar and therefore should be abhorred. I do hope that as a nation we can learn to tolerate public nudity, no matter what our personal inclinations are in this regard.

Communal bathing and spas have been around for thousands of years, especially in the Indian context. However, the concept of modesty is a relatively recent one and was mostly dictated by the Victorian British norms.  Many indigenous people still  play sports without any covering and athletes in ancient Greece competed naked. In fact, the Greek word gymnasium means ‘a school for naked exercise,’ but in English it means only athletic exercise.

Men and women bathed nude in Roman baths of first century.  Emperor Hardin is believed to have issued many decrees against co-ed bathing.  There were baths of varying levels of luxury and also at varying levels of propriety. At one extreme were the ones for prostitutes and at the other the ones for royalty.  These baths showcased  Roman architectural expertise where new and innovative building styles were tested.

It was mandatory for students to swim nude in Chicago high school swimming pools till 1970’s.  In those days filtration and chlorination techniques were not as advanced as of today.  Nudity ensured that the swimming costumes they wore, mostly cotton or wool, did not leave any fibres that clogged the pool.

Bathing complex of Friedrichsbad Baths, Baden-Baden, Germany, opened in 1877, catering to European aristocracy.  It is still open to all and visitors who indulge in a 17-step Irish-Roman bathing ritual – a sequence of hot air baths, steam rooms, showers, pools, and massages, soaking in curative mineral waters. Here on some specific days of the week and on holidays, it is co-ed nude bathing and on other days it is gender specific nude bathing.

In most gym and swimming pool locker rooms for men in Canada, the baths are all open without cubicles.  Cubicles are provided in family locker rooms used by children and parents.  It is natural for people to have differing standards of modesty, based on their cultural/ religious background and upbringing.  Some are comfortable striding around the locker room naked and some prefer to change their clothes more discreetly. People around are neither stealing glances nor are they being judgmental.  I generally go to swim in the afternoons which is the time designated for adult swimmers.  I surely do not have a body to flaunt and no six-packs to flex.  Everyone around me also passes the same muster with respect to their masculinity.

One has to shower before entering a swimming pool to keep dirt and germs out.  Post a swim-session, it is meant to rinse off salt, chlorine and other harmful chemicals.  You cannot do this well with your swimming costume on.  It is said that the concept of the open bath came to Canada with soldiers returning from World War II when most able bodied Canadian men got enlisted to fight the war in Europe.  The only country where it is a rule to have a nude bath prior to entering a swimming pool is Iceland.  Here the bath may be in public or in a cubicle.

Nudity in public bathroom may offend some people, but most will not react to it though they may avoid it.  The argument that nudity is natural may fall on deaf ears to the puritans who refuse to accept their ties to the natural world.

Sleeping without underwear is another military tradition proven to be good for one’s genitals as per many medical studies.  Underwear tends to trap moisture, creating a breeding ground for bacteria.  For sure, allowing that area to get some air helps to keep it dry and clean.  Royal Marines tend to sleep naked for a similar reason and also to ensure they don’t hold all the juices and skin flakes emitted from their bodies in their clothes.  From this came the expression ‘going commando‘  which means going without wearing any underwear.

In Western militaries where men and women serve together the bathrooms are shared.  Here too there is hardly any awkwardness or sexual discrimination.  In 2011, a woman soldier of the Norwegian Armed Forces complained about being asked to bathe naked with 30 men and in front of other male officers during a field exercise.  The Norwegian Armed Forces initially gave the male officer who ordered the bath a harsh disciplinary warning for his behaviour and a fine of 2,500 Kroner, but cancelled the official reprimand after the officer appealed the decision.  After two separate internal reviews, Norwegian Military ruled against making any changes to its bathing policies, meaning that other female soldiers could find themselves in a similar situation due to Norway’s gender-neutral military conscription policy.

I must here quote from the book ‘Immediate Action’ by Andy Mcnab.    He was a member of 22 SAS Regiment and was involved in both covert and overt special operations worldwide until he retired in 1993.  Teaching young infantry soldiers as an Instructor at the Regimental Training Depot how to bathe, he writes ‘We had to show them how to wash and shave, use a toothbrush…  Then I had to show them how to shower, making sure they pulled their foreskin back and cleaned it.

To be NUDE or not to be – it is your choice – rules permitting. 

York-Durham Heritage Railway

On October 1, 2016, we embarked on the York-Durham Heritage Railway train on a trip around the city of Uxbridge, about an hour’s drive from Toronto.  The York-Durham Heritage Railway trains operate on the original Toronto & Nipissing (T&N) rail line, built in the late 1860’s. This line was built to allow its owner, William Gooderham, a distiller from Toronto, to carry grain to his distillery as well as lumber.

On March 4th, 1868, the Company was chartered and construction began the following year. As it was advantageous at that time to have the rail line pass through any town, many paid handsomely for the privilege. Markham raised over $4,000 in one evening, and Unionville made a successful last minute effort to have the line rerouted after it bought $500 worth of shares. The town of Uxbridge was chosen for the site for the railway’s shops.

We  reached the Uxbridge station, with its distinctive “Witches Hat” roof, owned and maintained by the Township of Uxbridge for the heritage journey. Uxbridge is situated in a beautiful valley on the northern slope of the Oak Ridges Moraine, about 64km northeast of Toronto, Ontario.  The York-Durham Heritage Railway reopened the line between Uxbridge and Stouffville in 1996 and has been running on summer weekends since then. The train journey of about 90 minutes.

After we boarded the train, the Captain of the train – the Conductor – briefed the passengers about the train and its journey, what to see and do with the coach attendant watching. All the staff running the train are volunteers.

The fall had set in (01 Oct) and the leaves were changing colours – before they fall off.  This gave a kaleidoscope of colours all through the journey.

The guard’s wagon  of the train called the Caboose at the rear end of the train, acted as an office and living quarters for the crew of a freight train in the old days. A viewing Cupola is built to facilitate a crew member to look forward at the train to see if anything is amiss

The Baggage Car with open doors fitted with safety barricades is the best place to view the landscape while the train is on the move.

One side of the Baggage Car is a ‘Railway Play Station’ for kids, to keep the kids engaged all through the journey.

On the other side of the Baggage Car is the Souvenir shop and a snack-bar – all manned by volunteers.

The rail-road crossings do not have barriers like those along an operational rail line as the trains operate only on weekends.  It is the duty of the drivers who cross the railway line to lookout for approaching trains and stop.

A musician, again a volunteer, entertained the passengers with his melodies. The passengers also joined him in chorus.

A volunteer ‘Clown’ was also seen entertaining kids with his tricks on board

This is a lime stone quarry enroute of LaFarge Cement Company.  Ontario has large deposit of limestone which supports the large cement manufacturing industry.

The journey was very pleasant, especially with the friendly, easy – going volunteer staff.  The staff obviously loved what they did.  It is an experience worth sharing as it goes to prove that a volunteer force can run a railway and much more.

 

Pelee Island : The Southernmost Tip of Canada

On July 08, 2017, we along with Stephens, our travel companions, travelled from Toronto to Lemington, a four hour car drive along Highway 401.  We boarded MV Jiimaan, a vessel 200 ft)in length that transports 400 passengers and 40 vehicles on Lake Erie from Lemington to Pelee Islands.  The cruise was of  about 90 minutes.  The ferry housed a cafeteria and the view from the deck was awesome.

Pelee Island, (42 Sq Km) largest island in the Western End of Lake Erie, is the Southernmost tip of Canada.  It was leased to Thomas McKee by Ojibwa and Onawa tribes in 1788.  The island’s name is derived from a French word ‘pelee’ meaning barren.  It remained barren, true to its name until it was purchased by William McKormick in 1823.

The Pelee Island Lighthouse was built by John Scott in 1833.  William McCormick donated the land and also served as its first light-keeper till 1840.  The lighthouse used to guide sailors through the rocky Pelee Passage in Erie Lake until it went out of service in 1909.

Only other way to get on to the Pelee Island is through the International Airport with a 3,300 feet paved runway.  Regular flights operate in winter when the ferry services are closed.  It serves as the emergency pickup point. It might be the smallest International Airport in Canada – it is International as it receives flights from USA, just South of it.

The population of Pelee Island is about 140.  In summer about 100 migrant workers land on the island to support both tourism and agriculture.  The island has a Police Station manned by two personnel, obviously there is hardly any crime and the last major crime was reported in 1920.  The Emergency Services is operated by two Para-Medics with an ambulance and a Nurse Practitioner manning the Medical Clinic.  Emergency cases are airlifted to the mainland at Lemington.  The Fire Department has a fire tender operated by volunteer crew.

This is the shoe tree which has an interesting history.  The tree was given up for dead and the home owner tied a pair of shoes on to it and it is believed that it re-grew thereafter.  All the migrant workers, on leaving the island at the end of the season now tie their work-shoes on the tree to bring them good luck.  Some do it with a hope to return to the island for work next year.

The island is mainly  agricultural based with about 5,000 acres of soybeans, about 1,000 acres of wheat, 500 acres of grape cultivation.  The centre of the island was a large marsh which was drained out to form the fertile agricultural land.  Thus most cultivation is done below the Lake’s level and hence there is always fear of floods.  The houses on the island are built on stilts to save them from flooding.

After spending the day on the island, we boarded the ferry on our return voyage to Lemington and then we drove off to Toronto.

Climbing the CN Tower

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CN (Canadian National) Tower is a 553.33 m-high (1,815.4 ft) concrete communications and observation tower in Toronto,  Canada.   It was completed in 1976, becoming the world’s tallest free-standing structure and world’s tallest tower at the time. It held both records for 34 years until the completion of Burj Khalifa and Canton Tower in 2010. It remains the tallest free-standing structure in the Western Hemisphere, a signature icon of Toronto’s skyline, and a symbol of Canada, attracting more than two million international visitors annually.  Its name “CN” originally referred to Canadian National, the railway company that built the tower, following the railway’s decision to divest non-core freight railway assets.

The idea of the CN Tower originated in 1968 when the Canadian National Railway wanted to build a large TV and radio communication platform to serve the Toronto area.  As Toronto grew rapidly during the late 1960s and early 1970s, multiple skyscrapers were constructed in the downtown core and the reflective nature of the new buildings compromised the quality of broadcast signals necessitating new, higher antennas that were at least 300 m tall.  The CN Tower opened on 01 October 1976, but soon microwave communication and terrestrial TV/Radio transmissions were overtaken by satellite communication.  Now the tower is more of a tourist attraction and may be raking in more money than what it was intended for.

The 1,776 steps of the CN Tower’s main stairwell are climbed by over 20,000 people annually during two fundraising stair climbs for the World Wildlife Fund (WWF) and the United Way raising well over $3 million for charity every year.  A trek up one of the tallest buildings in the world, the CN Tower Climb is one of the steepest physical challenges in the city.  Climbers face 144 flights of stairs with 1,776 steps, but the knowledge that all that hard work benefits a worthy cause like the United Way or the WWF, and with a bit of help from rest spots along the way, it’s sure to be a feat for over 10,000 climbers, who will look back on with pride.

Our family decided to undertake the feat on 21 April 2012, the day of the WWF climb.  We all practiced for a week by climbing up and down the two flights of stairs at home and going for a jog in the evening.  Our children were enthusiastic about the feat, but were a bit scared about their parents.  Appa had left the army eight years before and added a few inches around his waist and Marina, a school days Kerala State 400m winner, had been out of physical activity for a long time.  So each one decided to take along each of the parents and proving Sigmund Freud correct, our daughter Nidhi decided to accompany Appa and our Son Nikhil decided to go along with Marina.  All set we took off early morning and reached the CN Tower.  We had to shed all our jackets at the registration counter and loose objects like coins, keys, cell phones, water bottles etc are not allowed because in case anything falls off, it is sure to hurt someone climbing below.

There were thousands of people either climbing the tower or queuing up at the registration counters.  We commenced our climb after a frisking for loose objects.  Marina was bit slow to begin with and Nikhil kept company.  Nidhi and self started well with Nidhi leading the way, until about 100 flights of stairs and then realised that Appa still had it in him and I reached the top, first amongst us in about 25 minutes.  Our daughter followed a few minutes later.

The organisation enroute is worth mentioning.  There is a para-medic every four flights of stairs to take care of any medical emergencies.  There were posters made by school children, bringing out the importance of wild life conservation and also about the climb, placed at the landing area after each flight.  As we reached on top, a bottle of water was handed over to each participant.  There were climbers of all ages – from kids to grandparents, differently-able, amputees, veterans, etc.

After about 20 minutes we saw Nikhil pushing Marina out of the last step.  I asked him as to how they took 45 minutes to climb up to which he Marina said that Nikhil was all the way pushing and prodding her, and waiting with her when she took breaks and she would not have completed this climb without his assistance.  I felt really happy about his deed to take care of his mother and I asked him as to why he did not leave her and climb in good time as she would have somehow managed her way up.  To this Nikhil said that this may be the only time when Marina would climb the tower and he can do it in a shorter time later.  It was real moment of pride for all of us and I said to him that he did a great job in taking care of his mother and many teens would not have done so and I see a bright star in the sky in you.

CNTower2

On reaching home in the afternoon, an Indian family friend called us to enquire about the climb.  He asked as to how much we paid and I said that we had to pay $100 per climber as charity to WWF.  To this he said that going up the elevator costs only $25 and you pay $100 to strain yourself and climb all the way.  I did not say a word in response.

In the evening another Indian friend wanted to know as to why I took the entire family for such an ordeal (in case you are mad, you could have done it yourself), and I said that it was aimed to boost self confidence and leadership qualities in children and also to encourage charity for a cause like WWF.  To this he said that he did not understand the connection between climbing 1776 steps and leadership qualities to which I did not respond.

Bicycle – Oh My Old Companion

Our family friend took part in this year’s Tour De Mississauga, a 30/60/100 KM cycling event. This year it attracted over 1600 cyclists of all abilities from all around the Toronto Area. Cyclists of every age or ability, on every kind of bike (including electric assist), participated. The aim of the event is to familiarise cyclist with the various cycling trails and lanes available in the city, to develop a spirit of adventure and also to encourage cycling, both as a sport and as a physical activity. The event was well organized and truly lived up to its motto ‘THIS IS NOT A RACE – THE JOURNEY IS THE DESTINATION!’

As is the case with all such community activities in Toronto area like marathons, climbing the CN Tower, parades, etc, in this activity too there were hardly any participation by immigrants from the Indian subcontinent. When will we learn to amalgamate with the Canadian society? Participating in such events will not only develop community spirit in the participants, but will also raise money for some charity. It develops leadership qualities in children and encourages the spirit of adventure in them. Preparing for the event and participation will keep everyone healthy and improve one’s confidence level. Completion of the event will give you immense pride and sense of achievement. It will prove to you that you are physically healthy to undertake such difficult ordeals.

The local governments are doing their best to encourage cycling as a daily activity. Most of the roads in the Toronto Area have either a bicycle lane or off-road cycling paths. Bicycle Lanes are typically 1.5 m to 2 m wide, and designate a space on the roadway exclusively for the use of cyclists. Motor vehicles are not allowed to drive, park or stand in the bike lane. Off-Road Paths include trails through parks and along the arterial roads. Cyclists, skaters and pedestrians often share these paths.

On arrival in Canada, I saw a something like a crash-guard which we have on the front bumpers of the cars back home on the buses in the Toronto Area. On inquiry I learnt that it is a cycle carrier to carry two cycles. Many commuters feel that cycling or taking the bus just doesn’t compete with the convenience of a car. But in Toronto Area, “biking and bussing” is easy. You can cycle to a bus stop or station and then bring your bike on the bus. By biking and bussing you’ll not only improve your health, but also help reduce gas emissions.

In Toronto, bicycles are permitted on buses, trains and subways at all times except weekdays during peak hours. Bicycle transportation is a growing activity in Toronto and throughout North America, due in part because of the many benefits cycling offers. Transportation by bicycle is the most energy efficient mode of transportation, and generates no pollution, except in its manufacture. Cycling is often the fastest mode of transportation from door to door for distances up to 10 km in urban cores. Ten bicycles can be parked in the space required for a single automobile. Short distance motor-vehicle trips are the least fuel-efficient and generate the most pollution per kilometer. These trips have the greatest potential for being replaced by cycling and walking.

BIXI – Bike Share Toronto – is designed to be a convenient way to get around the city, and is ideal for short rides and one-way trips.  The members get access to 2,000 bikes across the city. They can pick up a bike at one of 200 stations, and drop it off at any other station when done.  One need to become an Annual Member or buy a Day Pass to be able to use Bixi. An Annual Member can insert a bike key into a dock to unlock a bike. Day Pass holders will get a ride code, which when typed into the keypad on the dock, unlocks a bike.  The first 30 minutes of each ride are included in the membership or pass price. One can keep a bike out for longer, but additional usage fees will apply.

Reducing auto trips will mitigate ozone depletion, the greenhouse effect, ground level air pollution, photochemical smog, acid rain and noise pollution. Cycling contributes to personal health by enhancing fitness and providing an enjoyable, convenient and affordable means of exercise and recreation. Increased physical activity, such as walking and cycling, can reduce the risk of coronary heart disease and the cost of medical care, decrease workplace absenteeism, and maintain the independence of older adults. Cycling benefits one’s health regardless of the age at which one takes up cycling.

During our training at the National Defence Academy, Pune, cycling was the only mode of transportation for the cadets, else one had to run. The Academy campus is spread over 7000 acres and to reach various training event sites, a cadet had to cycle an average of 20 km per day. While cycling, one had to maintain proper squad discipline and pay proper respects to passing senior officers.

Any minor infringement ensured that the cycle was on you rather than you being on the cycle. Every semester begun with the cycle issue and always ended with the cycle return, after which was a month’s vacation. We used to have a weekly cycle maintenance parade to wash and repair the cycles. Thus even today, the cycle is the most ardent companion of every cadet at the academy, without which life would have been much more difficult.

The Invictus Games

Inectus01
The word ‘Invictus’ means ‘unconquered’. It showcases the fighting spirit of the injured military personnel and what these tenacious men and women can achieve, post injury. The Games harness the power of sport to support recovery and rehabilitation.  It has helped to generate a wider understanding and respect for those who serve their country.

The Invictus Games was the brainchild of Prince Harry, a former Apache helicopter pilot who served with the British armed forces in Afghanistan.  He was inspired to launch an event after seeing three young soldiers badly injured in Afghanistan in 2008.  At the time, Harry was being sent home after the news of his presence in Afghanistan as a British army officer was flashed by the media.  This endangered his fellow officers, forcing him to leave, even though he wanted to stay with his soldiers.

While sitting aboard his flight home, Harry saw a coffin of a Danish solider loaded aboard. Also on that flight were three young British soldiers on stretchers in induced comas, wrapped in plastic, with missing limbs and tubes coming out of them.

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On a trip to the Warrior Games in the USA in 2013 he saw how the power of sport could motivate the injured soldier physically, psychologically and socially. He formed the Invictus Foundation and hosted the inaugural Invictus Games at London from 10-14 September 2014 which was attended by over 400 competitors from 13 nations.  Across four days of intense sporting action, they competed in nine sports in five venues.

Thus was born the Invictus Games, the only international adaptive sporting event for wounded and sick soldiers and veterans.

The Games started with a spectacular Opening Ceremony, with an audience of 5,000 gathering on Queen Elizabeth Olympic Park for the special military themed opening event. With a fly past from The Red Arrows, displays by The King’s Troop Royal Horse Artillery and the Queen’s Colour Squadron and performances from bands in the Royal Marines, Army and RAF, the Games kicked off with all pomp and ceremony.

Prince Harry on conclusion of the first Invictus Games said “These Games have shone a spotlight on the ‘unconquerable’ character of service men and women and their families and their ‘Invictus’ spirit. These Games have been about seeing guys sprinting for the finish line and then turning round to clap the last man in. They have been about teammates choosing to cross the line together, not wanting to come second, but not wanting the other guys to either. These Games have shown the very best of the human spirit.”

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According to Prince Harry, the 2014 Games were just the beginning of the Invictus story. The competitors showed grit, determination and humour with an absolute refusal to be beaten or be defined by their injuries.  There the Invictus spirit was born.  He was excited to see the American public supporting these inspirational men and women at the 2016 Invictus Games.  Seeing so many men and women competing against each other with huge beaming smiles, made him realise the power of the concept behind Invictus Games.  He is of the opinion that sports can make a huge difference and help the injured soldiers fix their lives and those of others around them.

The Invictus Games 2016 was held at Orlando, USA from 08 to 12 May 2016.  The games featured 500 competitors from 15 nations: Afghanistan, Australia, Canada, Denmark, Estonia, France, Georgia, Germany, Iraq, Italy, Jordan, Netherlands, New Zealand, United Kingdom and the United States of America.  First lady Michelle Obama, Britain’s Prince Harry and Academy Award-winning actor Morgan Freeman delivered stirring speeches during the opening ceremony.

Freeman powerfully orated the Invictus Pledge to the crowd to help conclude the ceremony:
Your service sets an example
Your bravery inspires me
It is my honor now
To support and give you courage
To fight for you as you fought for us
To keep your family close beside
To take the steps you need to take
I am here for you.

President George W Bush is the Honorary Chairman of the Games.  He said “I have dedicated the rest of my life to honoring the service and sacrifice of the men and women with whom I served as Commander-in-Chief.  Those who wear their Nation’s uniform, some of whom have overcome both visible and invisible injuries, deserve our support.  I am proud to serve as honorary Chairman of the Invictus Games Orlando 2016, and to shine a spotlight on the unconquered spirit of these men and women, not just from the American team but from 15 coalition nations.”

The George W Bush Institute conducted an international symposium at Invictus Games Orlando 2016 on May 8, to discuss solutions aimed at helping returning servicemen and women improve outcomes for their transition back to civilian life.

The Invictus Games 2017 would be hosted by Toronto, Canada, from September 26­ to 30.  It coincides with the  celebrations of the 150th anniversary of its Confederation and 100th anniversary of Canada’s defining rolein the Battle of Vimy Ridge in World War I.  It will provide a unique opportunity for Canadians to commemorate and honour its injured soldiers and their families.  Ontario has committed up to $10 million in support of the Invictus Games 2017.   It is expected to feature more than 600 competitors from 16 nations.

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The kickoff for the Invictus Games 2017 was held on 02 May 2016, by way of an exhibition sledge hockey game at Toronto.  Prince Harry joined Prime Minister Trudeau and Toronto Mayor John Tory were in attendance.

Paraplegic rehabilitation Centre (PRC), Kirkee, is a pioneer in introducing sports on wheelchair for the Indian wounded soldiers. The First National Games for disabled were also organised by PRC and were held at the Centre. Inmates of the Centre are undisputed champions in wheelchair sports at National level. At the international level, inmates from PRC have won many medals.

Will India ever hold an Invictus Games?  Will someone sponsor the Games? It is ironic that the sponsor for the Invictus Games 2014 and 2016 was none other than Indian owned Jaguar Range Rover.

Yogapalooza and Lululemon

Yogapalooza

Toronto city takes pride in hosting Yogapalooza, a celebration of Yoga, movement, music and meditation. Yoga, dance, martial arts and live music come together for an uplifting community experience. The festival started with Salimah Kassim-Lakha’s vision of bringing people from all walks of life together to share the benefits of the practice.

The first Yogapalooza happened at the Pride Festival in Toronto at Queens Park in 2010. Now Yogapalooza has grown into a multi dimensional festival championed by many. The flagship event takes place at Toronto’s Harbourfront in the third weekend of August. The festival offers free classes for families, those new to yoga, and experienced yogis which all will enjoy.

Many class experiences are on offer over the course of the two-day festival, providing the best opportunity for exploring different levels of Yoga, especially for beginners new to the lifestyle. Different kinds of yoga, including Hatha Yoga, Laughter Yoga and Kundalini Yoga are showcased. Guests can groove to the sounds of the drumming circle, stretch out their stress, and connect to their playful side through yoga, martial arts, dance and music. It includes a kids’ yoga space, wholesome marketplace, community booths, live music and more.

Yogapalooza serves to uplift individuals, families and communities with a mission to inspire connections though consciousness and open hearts. The festival to celebrate the age old Indian traditional Yoga is taking place in Toronto when remote Indian towns (including our town Kottayam) are celebrating opening of a new McDonalds or Kentucky Fried Chicken (KFC) outlet with mile long queues of the young generation.

Here is a great success story of Lululemon Athletica, a Vancouver (Canada) based company catering for Yoga apparels and equipment. The company generates over a billion dollars in revenue and has over 200 outlets in Canada, US, Australia and New Zealand.After 20 years in the surf, skate and snowboard business, Chip Wilson took the first commercial yoga class offered in Vancouver and found the result exhilarating. The post-yoga feeling was so close to surfing and snowboarding that it seemed obvious to him that yoga was an ideology whose time had come again.

Even though Yoga does not require the Yogis to wear any special clothing or shoes, most Yogis in North America were wearing cotton clothing which seemed completely inappropriate to Chip Wilson, whose passion lay in technical athletic fabrics. From this, a design studio was born that became a yoga studio at night to pay the rent. Clothing was offered for sale and an ‘underground’ yoga clothing movement was born. The success of the clothing was dependent on the feedback from yoga instructors who were asked to wear the products and provide their insights.

Founded in 1998, Lululemon’s first real store opened in the beach area of Vancouver called Kitsilano, in November of 2000. The idea was to have the store be a community hub where people could learn and discuss the physical aspects of healthy living from yoga and diet to running and cycling as well as the mental aspects of living a powerful life of possibilities. Unfortunately for this concept, the store became so busy that it was impossible to help the customer in this way and also sell their products.

So the focus of training shifted solely to the Lululemon educator or staff person. The goal was to train people so well that they could in fact positively influence their families, communities and the people walking into the stores. Although the initial goal was to only have one store, it was soon obvious that there was a huge demand for their products as the Yoga Craze had gripped the entire North America by then.

Lululemon Athletica during that time has gone from complete obscurity to now defining and dominating their category. In the process, they have taken away a significant market share from the brands like Nike, Adidas, Puma and Reebok. Unlike these mega-brands, Lululemon have chosen not to spend millions of dollars to sponsors like a Michael Jordan or David Beckham, instead have wisely opted for a more local approach. They identified 20 most respected yoga teachers, personal trainers and fitness leaders in the area and give them a couple of free shirts and bottoms. Simple enough, but they did not stop there.

They then took professional photos of these influencers and blew them up onto massive canvases to display in their stores. The ‘models’ now appeared as celebrities and this increased their credibility as respected and valued members of the community. Plus, because they contain captions such as, ‘Dana Cope, Owner of Chatswood Yoga’ it is free advertising for the local trainers which helped them to grow their business. The combination of free product, free exposure and the more subtle benefit of appreciation, meant these local identities become fiercely loyal and wear only Lululemon clothes.

As their business grew, more people saw and wanted the gear worn by their trainers, which led to hordes of new people into Lululemon stores. An excellent win-win scenario was born. Even though most of their products are high priced, they are in great demand as their business turnover proves.

Yoga for sure has been exploited by the North Americans in a great way to turn out Yoga teaching centers, apparels and equipment. Now let us watch out for the next Indian item on the agenda, waiting to be exploited by the North Americans.